While a PR crisis’s effect may seem intangible at first, it will definitely affect your business in the long run. Customers and clients want to interact with businesses they trust dewidomino. If your company is caught in a PR storm, it puts that trust in jeopardy. While at first the issue may seem simple or small, if the PR crisis isn’t handled properly, it can grow into a major issue.
Facebook is a perfect example. The Cambridge Analytica PR crisis changed the way Americans viewed Facebook. For instance, while over half of America’s teens are using Facebook, it no longer dominates the teen social media landscape. While other technologies and platforms can account for this change, Facebook’s data privacy issues play a major role in the company’s future relationship with new and existing customers.
Key takeaway: PR crises can have a material impact on your ability to do business. Limiting the fallout related to a PR crisis is essential to surviving and rebuilding brand reputation. When a PR crisis occurs, devise a strategy and adhere to it. Address the problem sincerely and own responsibility. Implement actionable solutions and continue to learn from the incident. A PR crisis threatens your brand reputation and can happen to any company. Sincerity and genuine concern is the best way to respond.